UK: Changes to Trademark Law as of January 2019

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UK: Changes to Trademark Law as of January 2019

Effective January 14, 2019 some important changes were made to the UK trademark law. The reforms affect trademark applications and registrations, trademark management and enforcement of trademarks.

Trademark owners will now receive trademark renewal notifications earlier, at six months prior to renewal date as opposed to the previous four. If the trademark owner fails to renew the trademark, restoration is possible if the failure to renew is “unintentional.” This changes the previous test where the UKIPO had to assess whether it was “just” to renew the trademark. Consequently, the restoration process should become easier and more objective.

Additionally, applications no longer need to be accompanied by a graphical representation of a trademark, but applicants may choose instead from a wide variety of formats, including submitting sound and video files online.